Save 5-10 hours per proposal
AI drafts the strategy, positioning, and deliverables. You refine the vision.
Win more projects
Respond faster, pitch more clients, close more brand work.
Consistent quality
Every proposal follows your agency's structure and voice.
What's included in a branding proposal
Discovery & Research
- Stakeholder interviews and brand workshops
- Competitive landscape and market analysis
- Audience research and persona development
- Brand audit and positioning assessment
Strategy & Positioning
- Brand strategy and positioning framework
- Brand architecture and naming strategy
- Messaging platform and brand voice
- Value proposition and differentiation
Identity Design
- Logo design and brand mark concepts
- Color palette and typography system
- Visual language and design system
- Brand guidelines and usage rules
Deliverables & Launch
- Brand guidelines and asset library
- Marketing collateral and templates
- Launch strategy and rollout plan
- Training and brand stewardship
How brand agencies use bidraft
1. Fill in the brief (2 minutes)
Enter client name, project type (brand strategy, rebrand, brand refresh), scope notes, budget range, and timeline. bidraft's intake form is designed specifically for branding projects—it knows what questions to ask.
Project: Complete brand identity and positioning
Scope: Strategy, naming, logo, guidelines, launch
Budget: $60k-80k
Timeline: 10 weeks
2. AI generates the proposal (30 seconds)
bidraft generates a complete, structured proposal with executive summary, brand strategy approach, discovery phase breakdown, design sprint timeline, positioning framework, deliverables list, and phased pricing. Every section is tailored to your brief and follows branding best practices.
3. Refine and customize (10-15 minutes)
Edit any section inline. Click "Refine" to regenerate a section with new instructions. Inject saved snippets from your library (case studies, process descriptions, team expertise). Add your agency's unique approach and positioning. bidraft handles the structure—you add the strategy.
4. Export and send (2 minutes)
Export as a branded PDF, share a clean client presentation link, or copy as Markdown for Notion/Docs. Your proposal is ready to send—professionally formatted, comprehensive, and tailored to the client's needs.
Ready to draft branding proposals faster?
Start free with 3 AI proposal drafts. No credit card required. See how fast you can pitch.
Questions? View FAQ or contact us.